A young woman with pink and blonde hair holding a water bottle and giving a partially censored fist gesture. She is standing next to a concrete bench at an outdoor skate park, with skateboarders visible in the background under a large bridge structur
Skateboarder performs a trick on a ledge at a skate park during nighttime, with benches and a fence in the background.

ABOUT JUICED

“Juiced” was a term born from hip hop and embraced by the skate community in the early days of aggressive inline.

Today, JUICED is something that we’d like to share with the world.

JUICED isn’t just a shirt, a hat, or a hoodie. 

It’s a feeling. 

It wasn’t just born in the bay.

It was forged and tested in the bay.

JUICED is full-body hype. 

On the other side of hurt.

At the end of trying and trying and trying.

JUICED can’t be bought or taken away. 

JUICED is yours. 

So, how are you feeling?

A man with light skin, wearing a black baseball cap with green underbrim and white logo, and a gray shirt, stands in front of a black wall with white abstract geometric designs.
A group of people gathered on stairs and ledge, with one person skateboarding down a handrail on a steep outdoor stairs.

ABOUT JEFF

Jeff Asi is a Bay Area native (Union City) and owner of the JUICED brand. He’s been a blader since the early days and affectionately known as rollerblading’s uncle, AKA “Unco Jeff”.

You can find him running the JUICED booth at Blading Cup when he’s not giving you life advice or tips on technique at the local skate parks.

Jeff has been carrying the JUICED torch for years, building this IYKYK brand behind the scenes. Maybe you’ve seen some of your favorite skaters wear a JUICED shirt?

Jeff’s now ready to scale up and bring JUICED to the global blading community and beyond.

Welcome to JUICED and hello from Uncle Jeff.

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A young woman with pink and blonde hair, wearing a black crop top with 'JUICE' written on it, stands in an outdoor skate park or skating area. She holds a bottle of water and makes a fist with her hand displaying a censored sign. There are other peop
Person taking a mirror selfie at the gym, wearing a black cap with 'Rah' embroidered, a black jacket with 'JUGED' on it, and camouflage shorts, sitting on a gym bench.
Person wearing a black hoodie, beige pants, and white sneakers rollerblading on a handrail outside a building on a cloudy day.
Person in skateboarding gear performing a trick on a skateboard at a skatepark during sunset.

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